Ali Baba co-founder and Executive Chairman Jack Ma is not retiring for now and will unveil a succession strategy on Monday when he turns 54, the South China Morning Post reported on Sunday.

The Hong Kong based-daily, which is owned by Ma, denied a New York Times report based on the billionaire’s interview that he planned to announce his retirement and do philanthropy.

“The Times story was taken out of context (is) and factually wrong,” an Alibaba spokesperson was quoted as saying by the newspaper.

The official said Ma remains the company’s Executive Chairman and will provide transition plans over a significant period of time.

Ma is China’s biggest success story whose rags-to-riches tale is an inspiration for many.

Ma, who is one of the richest men in the world and whose net worth is $36.6 billion, was once a teacher in China’s small town Hangzhou where Alibaba is headquartered.

Alibaba is the one of the world’s largest e-commerce giants, which has forayed into different sectors like cloud computing.

Although not directly present in the online marketplace, Alibaba’s diversified portfolio in India include top-of-the-line investments in digital payments platform Paytm, in Cloud computing via Alibaba Cloud, in the digital media space via UCWeb and several innovation initiatives that makes China an attractive destination for the $420 billion conglomerate.

Ma, who also serves on the board of Japanese corporation SoftBank Group, always has big plans.

He is set to announce a succession plan on Monday on his 54th birthday, the Post reported.

“Jack Ma, who co-founded the world’s largest e-commerce platform, will unveil a succession strategy next week, part of a management plan 10 years in the making for grooming a generation of younger executives to take over the reins of Asia’s most valuable company,” it reported.

Ma is also scheduled to speak at the company’s investor’s day in mid-September.

According to Alibaba’s report filed with the US Securities and Exchange Commission, Ma is a lifetime member of the Alibaba Partnership, which is a group of 36 senior managers who are responsible for maintaining the mission and culture of the Internet company.

“I sat down with our senior executives 10 years ago and asked what Alibaba would do without me,” Ma was quoted as saying by the SCMP.

“I’m very proud that Alibaba now has the structure, corporate culture, governance and system for grooming talent that allows me to step away without causing disruption.”

Known as Ma Yun in mainland China, he is slated to travel to Russia next week to formalise Alibaba’s venture with Mail.ru — the internet company owned by Russian tycoon Alisher Usmanov and sovereign wealth fund Russian Direct Investment Fund (RDIF).

Ma gave up the title of Alibaba CEO in 2013 but remains a pivotal figure within the firm.

Last month, Alibaba reported a 60 per cent increase in quarterly sales, even as profits fell and its annual revenue totals about 250 billion yuan ($40 billion).

Alibaba has changed the way people work in China. Millions of people now run their own shops selling goods on its Taobao e-commerce platform or stream their own videos on its entertainment platforms, The Financial Times reported.

Taobao is estimated to have created almost 37 million jobs in China, according to a study last year by Renmin University’s School of Labour and Human Resources.