Elon Musk-run Tesla is once again making an attempt to encourage owners of older Model S and Model X vehicles, who have been enjoying the benefit of “unlimited free Supercharging for life”, to relinquish this perk by proposing a new offer.
[Photo: IANS]
Elon Musk-run Tesla is once again making an attempt to encourage owners of older Model S and Model X vehicles, who have been enjoying the benefit of “unlimited free Supercharging for life”, to relinquish this perk by proposing a new offer.
In the initial years of selling its Model S and Model X vehicles, Tesla had an attractive offer for its customers — free Supercharging for the lifetime of their vehicle. This offer was a significant selling point for the company, as it essentially meant that users could power their vehicles without incurring any additional costs, reports Electrek.
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Tesla discontinued the perk in 2018 after claiming that it was unsustainable, though it was occasionally reinstated as a sales incentive.
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There are still a few hundred thousand Tesla vehicles with unlimited free Supercharging available around the world, said the report.
Moreover, Tesla made a first attempt earlier this year to get those vehicles off the perk by offering owners an extra $5,000 discount if they traded in a Model S or Model X with unlimited free Supercharging.
However, the EV maker is now doubling down on this effort by introducing a new “Ownership Loyalty Benefit”, according to the report.
“Current Tesla Model S or Model X owners with active unlimited free Supercharging are eligible for 6 years of unlimited Supercharging. To qualify, owners must trade in or remove unlimited Supercharging from their vehicle and take delivery of a new Model S or Model X by June 30, 2023,” the company said.
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