To help expand China's self-driving technology, Microsoft has decided to join leading Internet search provider Baidu to take the technical development and adoption of autonomous driving worldwide.

As a member of the Apollo alliance, Microsoft will provide global scale for Apollo outside of China with the Microsoft Azure Cloud.

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Announced by Baidu in April this year, Apollo is an open platform that provides a comprehensive, secure and reliable solution that supports all major features and functions of an autonomous vehicle.

"We're excited to partner with Baidu to take a giant step in helping automotive manufacturers and suppliers fully realise the promise of autonomous driving," Kevin Dallas, corporate vice president, Microsoft, said in a statement late on Tuesday.

As part of the partnership, Baidu and Microsoft plan to explore opportunities to deliver connected vehicle solutions and unique customer experiences that aim to digitally transform the autonomous driving industry.

"By applying our global cloud AI, machine learning, and deep neural network capabilities to that data, we can accelerate the work already being done to make autonomous vehicles safer," Dallas added.

According to a McKinsey research, up to 15 per cent of new cars sold in 2030 will be fully autonomous.

"We are excited to have Microsoft as part of the Apollo alliance. Our goal with Apollo is to provide an open and powerful platform to the automotive industry to further the goal of autonomous vehicles," said Baidu President Ya-Qin Zhang.

"By using Azure, our partners outside of China will have access to a trustworthy and secure public cloud, enabling them to focus on innovating instead of building their own cloud-based infrastructure," he added.

More than 50 partners from a wide range of sectors have joined the Apollo alliance, including global navigation and mapping service provider TomTom, tier-one suppliers Bosch and Continental, and Southeast Asia's leading ride-hailing platform Grab.

Microsoft has already been working with leaders in the automotive industry to help manufacturers ingest huge volumes of sensor and usage data from connected vehicles and apply that data to deliver actionable intelligence.

Companies like BMW, Ford, Renault-Nissan, Toyota and Volvo are all using or have announced plans to adopt Microsoft's intelligent cloud technology to help with services like driver assist, predictive maintenance and voice-controlled media.