South Korean tech giant Samsung is witnessing high demand amongst Indian customers for its two new flagship foldable phones in India.

More than 50,000 pre-bookings for Galaxy Fold4 and Galaxy Flip4 in less than 12 hours is observed, Raju Pullan, Senior Vice President and Head of MX sales at Samsung India, said on Wednesday.

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This pre-booking data came just a day after Samsung announced pre-booking opening for foldables on August 16.

Galaxy Z Flip4 is priced at Rs 89,999 for the 8GB+128GB variant and Rs 94,999 for the 8GB+256GB variant.#samsung #samsungphone #galaxyzfold4 #southkorea #india #technology pic.twitter.com/5k4L4TD8gq

— The Statesman (@TheStatesmanLtd) August 18, 2022

South Korean tech giant #Samsung is witnessing high demand amongst Indian customers for its two new flagship foldable phones in India.#GalaxyZFold4 is priced at Rs 154,999 for the 12GB+256GB variant and Rs 164,999 for the 12GB+512GB variant.@SamsungIndia pic.twitter.com/LAG4qn9IZY

— The Statesman (@TheStatesmanLtd) August 18, 2022

“Samsung is targeting to sell 1.5 times more foldable phones this year. We are confident of meeting our target because the new foldable phones come with huge upgrades as compared to last year,” Pullan told IANS.

He attributed the huge pre-book success to the company’s strategy to expand the foldable experience in India this time.

For Fold4 and Flip4, Samsung has expanded its retail network, taking the premium phones to over 10,000 cities, including tier 2 towns and further.

This is double the number of retail outlets as compared to last year for the foldable phones, according to Pullan.

Samsung has also employed more than 12,000 demo units of Fold4 and Flip4 in India to ensure that consumers get great experience with these devices before finalizing their purchase.

“The Fold4 is the most powerful PC in your pocket with the Snapdragon 8+ Gen1 processor and flagship 50MP camera. The Flip4 is the ultimate device for young consumers who are looking to express themselves with its Flex camera,” Pullan noted.

Samsung led the broader smartphone market with 22 per cent value market share in the first six months of the year.

Samsung claims these two new foldables as the toughest foldables ever, the Flip4 and Fold4 come with armour Aluminum frames and hinge cover, along with exclusive Corning Gorilla Glass Victus+ on the cover screen and rear glass.

Available in Bora Purple, Graphite and Pink Gold colours, Galaxy Z Flip4 is priced at Rs 89,999 for the 8GB+128GB variant and Rs 94,999 for the 8GB+256GB variant.

The ‘Bespoke Edition’ that offers glass colours and frame options will be available on Samsung Live and Samsung Exclusive Stores for Rs 97,999, the company said in a statement.

Available in Graygreen, Beige and Phantom Black colours, Galaxy Z Fold4 is priced at Rs 154,999 for the 12GB+256GB variant and Rs 164,999 for the 12GB+512GB variant.

Consumers can also purchase 12GB+1TB variant exclusively on Samsung Live and Samsung Exclusive Stores for Rs 184,999.

(inputs from IANS)