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Investigating potential customers’ data breach: Indian tech firm boAt

Homegrown audio and wearable brand boAt on Monday said it is investigating a potential data breach involving its customer information.

Investigating potential customers’ data breach: Indian tech firm boAt

Photo: boAtlifestyle.com

Homegrown audio and wearable brand boAt on Monday said it is investigating a potential data breach involving its customer information.

The company responded after reports claimed that the cyber breach apparently compromised the data of its over 7.5 million customers.

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“boAt is aware of recent claims regarding a potential data leak involving customer information,” a company spokesperson told IANS.

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The company said that it took these claims seriously and immediately launched a comprehensive investigation.

“At boAt, safeguarding customer data is our top priority,” the spokesperson added.

Last year, the Indian true wearable stereo (TWS) shipments went up 34 per cent (on-year). boAt led the market with 39 per cent YoY growth. The company took the top spot for the fourth consecutive year, led by affordable offerings amid a push for local manufacturing.

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