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Harley-Davidson unveils its first electric bicycle called ‘Serial 1′

The global eBicycle market was estimated to be over $15 billion in 2019 and projected to grow at an annual rate of more than 6 per cent from 2020 to 2025.

Harley-Davidson unveils its first electric bicycle called ‘Serial 1′

The price of the electric bicycle is yet to be announced. (Photo: IANS)

Popular motorcycle brand Harley-Davidson had announced the launched its first-ever electric bicycle that the company says will go on sale in March 2021. With this, Harley-Davidson is introducing its bike-division as a separate company called, ‘Serial 1 Cycle Company’.

“The formation of Serial 1 allows Harley-Davidson to play a key role in this mobility revolution while allowing Serial 1 to focus exclusively on the e-bicycle customer and deliver an unmatched riding experience rooted in freedom and adventure,” Aaron Frank, Brand Director for Serial 1 Cycle Company, said in a statement on Tuesday.

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In terms of design, it is inspired by the brands very first motorcycle from 1903. The bicycle will come with white tires, leather saddle, hand grips and sleek black frame.

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The price of the electric bicycle is yet to be announced.

According to the company, the global eBicycle market was estimated to be over $15 billion in 2019 and projected to grow at an annual rate of more than 6 per cent from 2020 to 2025.

In addition, BMW is making electric bikes and motorcycles, Audi is manufacturing electric mountain bikes, Mercedes-Benz unveiled an electric scooter, Ford acquired e-scooter startup Spin, and Jeep recently unveiled a high-powered electric mountain bike.

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