“Flipkart Saathi” will help first-time e-commerce users on the platform enhance their overall shopping experience, the company said.
Flipkart’s virtual salesperson, ‘Saathi'. (Photo: Flipkart)
E-commerce giant Flipkart on Wednesday introduced a smart assistive interface feature called “Saathi” which guides users on the website by text and audio-based instructions, similar to a real-life salesperson.
“Flipkart Saathi” will help first-time e-commerce users on the platform enhance their overall shopping experience, the company said.
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With ‘Saathi,’ the Walmart-backed company is aiming to bring as many as 200 million customers living in tier-2, tier-3 cities and beyond on its online platform. The feature will initially be available in Hindi and English languages.
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“Flipkart is committed to bringing the next 200 million consumers online and solving for that in every possible manner,” Kalyan Krishnamurthy, Group Chief Executive Officer, Flipkart, said in a statement.
“This personalisation of technology is a key element of our vision for Bharat and all our innovations are centred around this,” Krishnamurthy added.
“Through the combination of cutting-edge tech with our robust understanding of the diverse consumer base in India, the Flipkart team has created an offering to simplify e-commerce,” added Jeyandran Venugopal, Chief Product and Technology Officer at Flipkart.
(With input from agencies)
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