Apple on Tuesday introduced Apple’s tracker, called AirTag which allows users to locate lost or stolen items.

AirTag is a small and elegantly designed iPhone accessory that helps keep track of and find the items that matter most with Apple’s Find My app.

Advertisement

The existence of these devices has been reported previously, but Apple’s held off on debuting them until now.

This Tile tracker rival when attached to a handbag, keys, backpack, or other items, taps into the vast, global ‘Find My’ network and can help locate a lost item, all while keeping location data private and anonymous with end-to-end encryption.

AirTag can be purchased in one and four packs for just Rs 3,190 and Rs 10,900, respectively.

AirTag will be available beginning April 30 with early ordering starting 23rd April.

“We’re excited to bring this incredible new capability to iPhone users with the introduction of AirTag, leveraging the vast Find My network, to help them keep track of and find the important items in their lives,” said Kaiann Drance, Apple’s vice president of Worldwide iPhone Product Marketing.

“With its design, unparalleled finding experience, and built-in privacy and security features, AirTag will provide customers with another way to leverage the power of the Apple ecosystem and enhance the versatility of iPhone.”

AirTag is small and lightweight and features precision-etched polished stainless steel, and is IP67 water- and dust-resistant.

A built-in speaker plays sounds to help locate AirTag, while a removable cover makes it easy for users to replace the battery.

Customers can personalise AirTag with free engraving, including text and a selection of 31 emoji, when purchasing from apple.com, the company said.