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Tax

Taxing gatekeepers~II

Unlike conventional advertising, digital advertising increases impact by individualising ads while also reducing businesses’ advertising costs. Nobel Laureates Acemoglu and Johnson are not the first to suggest a tax on revenues from digital ads.

Some relief

The debate surrounding the taxation of health and life insurance premiums in India has taken a significant turn with the recent consensus among members of the Goods and Services Tax (GST) Council to consider reducing the current 18 per cent levy.