‘Marketing strategy aligned with sensitive approach, human connection and financial support can help tourism destinations hit by natural disasters bounce back’
The 12th edition of the four-day Kerala Travel Mart 2024 kicked off in grand style in Kochi, with the inaugural ceremony held at Le Meridien in the suburban area of Kundannoor. Kerala chief minister Pinarayi Vijayan honoured recently retired chief secretary Venu V during the inaugural ceremony of Kerala Travel Mart 2024 in Kochi on 26 September. The event was attended by MLAs K.J. Maxi and K. Babu; MP Hibi Eden; KTM president Jose Pradeep; tourism minister P.A. Mohammed Riyas; finance minister K.N. Balagopal; tourism secretary K. Biju; mayor Anilkumar M, and Ernakulam district collector N.S.K. Umesh.