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Japanese

The, often inscrutable, ways of the Japanese

Working at Sony gave me an opportunity to closely observe how the Japanese communicate. This essay is a summary of my observations which could be useful to anyone planning to visit Japan or work for a Japanese company in India, or may be simply interested in Japanese culture.

Rare-earth challenge

In the race toward a sustainable automotive future, the global push to liberate electric vehicles (EVs) from the shackles of rare earth materials dominated by China is gaining momentum.

Celebrating whisky innovation

This year, The House of Suntory, the Founding House of Japanese Whisky, celebrates its 100th anniversary of whisky innovation: a major milestone not only for Suntory’s history but for Japanese spirits culture.