Indian Tea Association chairman Hemant Bangur has underscored the pressing sustainability challenges facing the tea sector, emphasising that the industry's economic viability is under strain.
Trade unions representing over 175 tea plantations in the Terai and Dooars have finally agreed to a 16 per cent bonus-cum-compensatory payment for the accounting year 2023-24.
Such a decision was taken having failed to produce tea up to the mark due to sweltering heat with less than adequate rainfall required for tea plantations in the Brahmaputra Valley Assam and West Bengal.
The Indian Tea Association (ITA) has claimed that all the stakeholders in the value chain, namely producers, buyers, packeteers are responsible law abiding entities providing the Indian consumer with a safe and sustainable cup of tea.
Addressing the 62nd Annual General Meeting of the Tarai Branch of ITA (TBITA) in Siliguri on Friday Mr Asthana also said: “ The exercise must be on mutual cooperation. I trust this spirit will be followed at the district level.”
Seaking on the viability issue, Ms Pal Chowdhury said the Darjeeling tea industry faces a critical situation.
According to Mr Patra, Sri Lanka has initiated an advertisement campaign, claiming that ‘Ceylon Black Tea’ enhances Covid immunity due to its rich theaflavin content.
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