Logo

Logo

Healthcare

Experts foresee healthcare branding thriving in 2024

Notably, the world's largest health insurance scheme ‘Ayushman Bharat’ also underwent a rebranding exercise. The Indian government's strategic decision led to the rechristening of Ayushman Bharat Health and Wellness Centres as 'Ayushman Arogya Mandir', adorned with the empowering tagline 'ArogyamParmam Dhanam.'

Responsible AI will ensure comprehensive benefits

In the ever-evolving milieu of India, a nation teeming with diversity and promise, the rise of artificial intelligence (AI) as a transformational agent is transcending mere commercial horizons.

WBCERC fines 2 pvt hospitals `10 lakh each for negligence

The West Bengal Clinical Establishment Regulatory Commission (WBCERC) has asked two premier private hospitals in the city to pay Rs 10 lakh each after the two healthcare units were found guilty in deaths of two patients.