Logo

Logo

Google

Taxing gatekeepers~II

Unlike conventional advertising, digital advertising increases impact by individualising ads while also reducing businesses’ advertising costs. Nobel Laureates Acemoglu and Johnson are not the first to suggest a tax on revenues from digital ads.

Google challenger Neeva search engine shuts down

Neeva, which challenged Google search engine, is winding up operations as Founders Sridhar Ramaswamy and Vivek Raghunathan admitted that they had faced significant challenges attracting new users.