Consumer calculus

Anew world is on the anvil with five billion consumers projected to be part of the global population by 2031. As long as there is no massive economic shock to the world, black swan events included, the world will add another billion consumers in just the next eight years ~ in the shortest time ever recorded. Asia is projected to contribute 81 per cent of the new consumers in 2024, with India and China accounting for over half the increase.