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Taxing gatekeepers~II

Unlike conventional advertising, digital advertising increases impact by individualising ads while also reducing businesses’ advertising costs. Nobel Laureates Acemoglu and Johnson are not the first to suggest a tax on revenues from digital ads.

Taxing gatekeepers~I

By 2016-17, Facebook had designed a business model that aimed at maximising the ‘user engagement’, that is how much time users spent on their platform, and started collecting data on what they liked and shared.

Meta appoints Sandhya Devanathan as head for India biz

Meta (formerly Facebook) on Thursday announced the appointment of Sandhya Devanathan as the Vice President of Meta India, as several key executives leave the company in recent days. She will start her new role on January 1, 2023, and will report to Dan Neary, Vice President, Meta APAC.