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Taxing gatekeepers~II

Unlike conventional advertising, digital advertising increases impact by individualising ads while also reducing businesses’ advertising costs. Nobel Laureates Acemoglu and Johnson are not the first to suggest a tax on revenues from digital ads.

Taxing gatekeepers~I

By 2016-17, Facebook had designed a business model that aimed at maximising the ‘user engagement’, that is how much time users spent on their platform, and started collecting data on what they liked and shared.

CCI reviewing Facebook-Reliance Jio deal

With this deal, both the firms are on a path to give competition to the e-commerce giants like Amazon and Walmart-backed Flipkart for a piece of the sector that KPMG believes is set to grow to $200 billion by the year 2027.