Logo

Logo

Facebook

Taxing gatekeepers~II

Unlike conventional advertising, digital advertising increases impact by individualising ads while also reducing businesses’ advertising costs. Nobel Laureates Acemoglu and Johnson are not the first to suggest a tax on revenues from digital ads.

Taxing gatekeepers~I

By 2016-17, Facebook had designed a business model that aimed at maximising the ‘user engagement’, that is how much time users spent on their platform, and started collecting data on what they liked and shared.

Pay, pal

Prime Minister Scott Morrison is currently legislating through the Australian parliament the News Platforms and Digital Media Mandatory Bargaining Code Bill which tries to level the playing field by ensuring that social media behemoths such as Facebook, Google, and others are not the sole big beneficiaries of the advertising revenue which the content they aggregate and push through on their platforms attracts while the media companies which have spent money, time, and effort on creating original content get shortchanged.