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Taxing gatekeepers~II

Unlike conventional advertising, digital advertising increases impact by individualising ads while also reducing businesses’ advertising costs. Nobel Laureates Acemoglu and Johnson are not the first to suggest a tax on revenues from digital ads.

Taxing gatekeepers~I

By 2016-17, Facebook had designed a business model that aimed at maximising the ‘user engagement’, that is how much time users spent on their platform, and started collecting data on what they liked and shared.

FB expected to launch multiple profile feature

Meta has said, they are running a test that will soon allow users to operate multiple profiles linked to a specific group or profile. It will give the option to have one dedicated feed exclusive to their friends and another one just for their coworkers.