Unlike conventional advertising, digital advertising increases impact by individualising ads while also reducing businesses’ advertising costs. Nobel Laureates Acemoglu and Johnson are not the first to suggest a tax on revenues from digital ads.
Digital advertising spend in India is likely to grow to Rs 13,000 crore by December 2018, at a rate of…
The digital advertising spend in India is expected to continue at a compound annual growth rate (CAGR) of 33 per…
Why pursue a career in digital advertising and marketing? For one thing, the profession allows you to indulge your creative…
Why pursue a career in digital advertising and marketing? For one thing, the profession allows you to indulge your creative…
