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Business

Taxing gatekeepers~II

Unlike conventional advertising, digital advertising increases impact by individualising ads while also reducing businesses’ advertising costs. Nobel Laureates Acemoglu and Johnson are not the first to suggest a tax on revenues from digital ads.

Market Volatility

The anticipation of a 2 to 4 per cent potential fall in the Nifty 50 if BJP faces setbacks in key states, underscores the significance of risk man- agement.