Experts foresee healthcare branding thriving in 2024
Notably, the world's largest health insurance scheme ‘Ayushman Bharat’ also underwent a rebranding exercise. The Indian government's strategic decision led to the rechristening of Ayushman Bharat Health and Wellness Centres as 'Ayushman Arogya Mandir', adorned with the empowering tagline 'ArogyamParmam Dhanam.'
