People have embraced Riya for its unique fragrance and world-class quality in the last 25 years: Aditya Vikram Daga

According to the Nielson IQ Retail Audit Report, Jan-Dec 2021, Riya was certified to be the Perfume Segment Leader in India by Value Share. Riya's market share by value has consistently grown in the last three years. At MS value of 10.8% in YEC 2021, it is reportedly ahead of other top players. Hinterland, wherein Riya has a strong focus, performed better than urban India, according to feedback in the last few quarters.