English Premier League: The new terrain for branding
The English Premier League (EPL) has emerged as a dynamic platform for global branding, fuelled by its diversity, enthusiasm and ability to connect with audiences across continents.
The Reds legend will begin his new role as manager of the Academy side this summer.
SNS | New Delhi | June 21, 2017 7:36 am
Liverpool legend Steven Gerrard (Photo: www.liverpoolfc.com)
Liverpool legend Steven Gerrard may have hung up his boots for good, but he is relishing his new-role as the manager of the Reds’ U18s team and “can't wait for the new season to start”.
Gerrard will begin preparations for the new season when the U18s squad return to the Academy in early July and he is eager to get started.
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“On July 3 they’re in for testing, so we’ll probably get on the pitch on the 4th or the 5th. It can’t come quick enough,” Gerrard was quoted as saying by the club website.
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“I am really, really excited and we’ll see how it goes. I can’t wait to get my teeth into it.”
“We made a plan at the end of last season, so everyone has a schedule for the first month and it’s all done. I am lucky because I have a backroom team that are very, very good and they’ve all helped me put it into place. I can’t wait for it.”
The Reds legend will begin his new role as manager of the Academy side this summer having returned to the club in a coaching capacity at the Kirkby complex in February.
Tom Culshaw will operate as his assistant, and they’ll be supported by goalkeeping coach Neil Edwards and analyst Scott Mason.
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The English Premier League (EPL) has emerged as a dynamic platform for global branding, fuelled by its diversity, enthusiasm and ability to connect with audiences across continents.
Former Manchester United superstar Gary Neville will be present in India to support the grassroots football programme and motivate the young kids playing football in the country as part of the 'United We Play' initiative.
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