Star India edged past Sony to acquire the rights from 2018 to 2022.
(Photo: Facebook)
Star India on Monday bagged the Indian Premier League media rights for TV and digital broadcast worth Rs 16,347.50 crore with a single consolidated bid worldwide during the auctions here.
Star India edged past Sony to acquire the rights from 2018 to 2022.
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Initially, 24 companies picked up rights papers to contest for the several rights up for grabs in the auction organised by the BCCI.
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Several bigwigs of the ilk of Facebook, Amazon, Twitter, Yahoo, Reliance Jio, STAR India, Sony Pictures, Discovery, Sky, British Telecom and ESPN Digital Media purchased the bid rights papers.
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