English Premier League: The new terrain for branding
The English Premier League (EPL) has emerged as a dynamic platform for global branding, fuelled by its diversity, enthusiasm and ability to connect with audiences across continents.
In a recent turn of events, Manchester United veteran Ashley Young is all set to join Serie A giants Inter Milan for a reported transfer fee of 1.28 million pounds. The Premier League giants have reportedly agreed on the transfer bid for the senior defender.
A report carried by IANS via BBC Sport claims that the deal even has an add-on fee that is supposed to get activated in case Inter Milan manage to win the Serie A this season.
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The 34-year-old star had earlier gone on record expressing his desire to move to Italy and if the deal becomes official, Young’s eight-and-a-half-year stint with the Red Devils will come to an end.
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Young has featured for the Ole Gunnar Solskjaer led Manchester United a total of 18 times this season but has started in only 10 of them. Overall, he has played 261 matches for United.
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