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English professional football club Chelsea have signed Bollywood actor Arjun Kapoor to lead their India fan engagement initiative with a brand-new digital fan-show ‘Out Of the Blue’.
Arjun will be seen in a series of digital talk shows, featuring Blues fans in India. He will also be across Chelsea FC’s social networks and will communicate with fans online and in person.
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Legendary ex-player and Chelsea manager, Frank Lampard welcomed the first-of-its-kind association.
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“We are delighted to welcome Arjun Kapoor into the Chelsea FC family,” Lampard was quoted as saying on the official website of Chelsea FC.
“He is a versatile actor with a fantastic personality and a deep love for the club. Arjun’s charisma and passion will be brought onto screens as he hosts our brand-new digital fan-show ‘Out of the Blue with Arjun Kapoor’,” he added.
Meanwhile, Arjun, who is an ardent Chelsea fan, said, “I have passionately rooted for the club, celebrated the victories and felt the heartbreaks from the losses. Chelsea is in a rebuilding phase and as a fan, I’m privileged that I’m getting to spread the word in India through my knowledge of the club and the game.
“I feel like a child inside and can’t stop smiling. It’s like a dream come true to be the brand ambassador of Chelsea FC in India. I’m thrilled that I will be hosting the club’s exclusively crafted campaign ‘Out Of the Blue’, intended to bring the Indian fans closer to the club.”
With 14 points from 8 games in the 2019-20 Premier League, Chelsea are at the 5th spot in the points table.
They play Newcastle next on Saturday’s Premier League clash.
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