It wasn’t that long ago that Internet connectivity faded the moment one left a populated area like a city or big town ~ “no service” was the take-away message back then. But thanks to 3G, 4G and now 5G mobile technology, coupled with widespread installation of cellular towers in rural areas region-wide, that little message shows up much less frequently. Most importantly, the rapid spread of internet connectivity and mobile telephony, reaching into the most remote rural communities, has resulted in countless opportunities to help address chronic problems such as poverty, malnutrition and inequality.

From farmers to fishers to herders, digital technologies are increasingly relied upon to help transform and enhance livelihoods for hundreds of millions of people each day. From a smartphone in the hands of a woman or man checking optimal conditions to sow a field, or band together to rent a drone for aerial assessments, to a herder checking the weather, to fishers finding the best places to cast their nets, digital technologies are becoming increasingly accessible, useful and affordable for those in rural areas.

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This paradigm shift offers great hope to get this region ~ and the world ~ back on track to meet the 2030 SDG deadline. While this digital revolution sweeping rural areas of Asia and the Pacific holds great promise, not everyone is benefiting equally. Indeed, in some cases, digital technologies can even be disruptive, or lead to unintended consequences by widening, not reducing, the digital divide if their implementations result in a loss of decent work. This needs to be addressed, and it’s in everyone’s best interests to do so.

Policy makers in countries across the region do understand the added value, and they see the economic benefits digitalisation of rural areas bring to their nations and people. Hence, investing in an enabling environment to ensure equal access is key to ensuring the benefits of rural digitalisation are enjoyed more broadly. Indeed, the move to accelerate implementation of digital technologies, equitably across the region’s rural areas couldn’t come at a more important time.

The global pandemic hit rural communities disproportionately hard ~ particularly with respect to individual livelihoods. Now, as we try to recover from the devastation of Covid-19, we are facing the highest prices for many basic foods ~ the highest we’ve seen in decades. Higher food costs hit poorer and marginalised communities the hardest, particularly in rural areas, as they must spend a greater proportion of their disposable income to feed their families.

These challenges are compounding an already existing and alarming situation. Last year, prior to the inflation of food commodities, FAO and partners pointed out that most people ~ at that time ~ already couldn’t afford a healthy diet in Asia and the Pacific. By leveraging the advancements offered by digital technologies, we can find ways to counter some of these and other devastating negative effects that already existed such as severe weather-related events, droughts and floods.