In the era of social media, personal branding has become pervasive, making an individual or business a global identity. This has led many to go on the waters on their own and test themselves in order to build themselves into a brand. But the active users of social media know well that the waters are already tried and tested by many influencers and it would be foolish to go without any help as the competition is steep. Due to this, there are a few who are trying to help the aspiring influencers to swim with the sharks. One of such personal branding experts is Joey Hickson.

People who follow Joey (Joey Hickson’s personal Instagram account), would be accustomed to who he is. Beyond just being an influencer, he is the owner and admin of one of the largest music Instagram accounts  ‘singers’, which has over 6.2 million followers.

“Not many realise the kind of efforts it takes to build a strong Instagram account with a huge following. It has taken some time to be at 6 million but I still have a long way to go”, responded Joey when talking about his growth of @singers. The account provides a promising platform for all aspiring musicians to reach their audience. With a single feature on a page like his, people can gain thousands of followers in a day if they are well-received by the audience.

In spite of many associating a tag or feature as a foundation of success, the real story behind creating a sensation is something else. According to Joey, “Content is the king. Even if we do paid features or ads on social media, the popularity of the post comes down to how the content really connects with the audience. There is nothing beyond content marketing”, explains Joey.

His content marketing strategies have not only helped the small and growing Instagram accounts but some popular global influencers as well. With a clientele like Flo Rida, FitTea, Gary Vee, Empire Records, Capitol Records and more, Joey’s content marketing strategies have surely created waves on Instagram.

Single father of two and the CEO of Integrate Social Group, a social media marketing agency, Joey is completely focused on creating a 20 million follower network for all his clients. According to him, this network will help his clients to build their personal brand by growing their following. He was the early adopter of Instagram and thus is well-aware of its perils. His experience is surely valuable to anyone who wishes to take over the social media space by storm.