Empowering women through literature
Empowerment is a cornerstone for enabling women to realise their full potential, make informed decisions and actively participate in all aspects of society.
A woman in a slim fitted bodycon dress is more pivotal in a deodorant ad than the deodorant itself. Switching between the channels to watch, we all have bumped into advertisements which ask women to be pretty, fair, thin, and whatever fits the societal beauty standards. Among such sexist ads, there are a few empowering ad campaigns which took a leap and crossed the stereotypes.
Advertisements that come out with a strong message regarding women empowerment are increasingly becoming popular. On the International Women’s day, we bring to you some of the campaigns that everyone should watch.
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When Dove attempted to change the perception of beauty and feminity. Picking up casual sexist comments that women face it slammed stereotypes and brought out the real meaning of beauty on the screen that is being ourselves.
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When Titan pointed out the fault in our thoughts with this ad showing how women’s success is easily simplified. Assumptions can definitely be fallacious.
When Covergirl gave an empowering comeback to the statement ‘Girls can’t’. Who segregated the list of what girls can and cannot do?
When Dove made women realise how beautiful they look through a stranger’s eyes. An attempt to persuade women to stop being critical of themselves.
When ICICI Bank simplified what a women’s priority should be, encouraged them to invest in themselves as they do for their loved ones.
When Vogue made a hard-hitting campaign and showed us the loopholes. Move over, preaching women and start with the boys, teach them what they should do.
When Always redefined, more like correctly defined what the statement ‘like a girl’ means.
Women out there, take pride in yourself, you are beautiful, powerful and valuable, do not allow the society to make you believe any less.
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