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Popular VJ-turned-actor Rannvijay Singh, who is popular among the youth for hosting reality shows such as MTV Roadies and MTV Splitsvilla, has now stepped into fashion couture with his label, Disrupt – Defy Ordinary. The brand-new fashion label has been carved out keeping themes like wild-spirits and originality in mind.
Commenting on his latest endeavor, Rannvijay said, “Fashion should always be effortless yet cool. There is a bit of personality and fashion sense in all the styles offered at Disrupt. The key idea was to combine our concept of disruption along with the new-age audience.
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From the prints, the stitch styles, and the colour palettes, there is an element of disruption in almost all of them. We believe we have stayed true to the brand name by playing around with colours, graphics, and styles in a way that is perfectly relatable to our target audience. Through Disrupt, we aim to disrupt the casual wear market and make a mark by offering quality garments to all.”
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Rannvijay claims the brand especially caters to the misfits, go-getters and the independent-minded, and combines utility, street style, and quality, using indigo ball wash, wave dyes, and different spray techniques. Disrupt products, designed for both men and women, are essentially western. On the offer are shirts, graphic tees, hoodies, joggers, denims etc.
The debut collection will be soon made available on the brand’s website and top fashion e-commerce portals.
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