Today, the beauty pageant has become a competition based solely on physical attributes ignoring essentials including talent, personality and question and answers portions. Recently it has been declared that Miss America pageant would scrap swimsuits rounds and be more inclusive to women of all sizes. They will no longer judge candidates on their physical appearance rather will focus on the talent that lies beneath.

Empress Universe 2018, India based startup beauty pageant which is an international initiative of change and empowerment for married, single and petite women from all walks of life & geographies, attracting contestants from USA, UK, South Africa, Canada, Sri Lanka, Australia and other countries is beyond external beauty. It has already following these footsteps which emphasized on the moral values and the positive side of beauty without objectifying or judging a woman strictly on her body type or measurements.

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After initiating a worldwide campaign on a massive scale against swimsuit rounds and other stereotypical practices in beauty pageants, EmpressUniverse is proud to announce that the international fraternity has taken notice of this meaningful cause which is redefining the role of a beauty pageant in the era of equality and empowerment for women across the globe.

Speaking about this, Mrs. Shelly Maheshwari Gupta, Founder, and Conceptualizer, Empress Universe says, “We are delighted to see the steps taken by renowned international beauty pageant Miss America to accelerate the Cultural Revolution that began a few years back. Their contribution to this empowerment drive, through changing its decades of practice to hold swimwear rounds in the contest is inspiring. We have been raising our voice since the inception of Empress Universe that not only beauty, talent too needs to be an integral element of the judging criteria. We strongly believe that this global initiative by Empress Universe will be appreciated by all the internationally recognized pageants along with supporters from Indian”.

‘Empress Universe 2018’ will be the first international level pageant, which will have its grand finale in Goa, India in December this year. The renowned international panelists and jury will evaluate the registered online participants for different titles at city, state and country level.  Every country winners from all five categories along with the 3 runners up in each will compete for the main title of ‘Empress Universe 2018’.