“Fashion is a great way to express your interests immediately and non-verbally. It’s much faster than a conversation about the artwork you are interested in, or the music or books that you like.
H&M COLLABORATES WITH JAPANESE BRAND TOGA
Swedish clothing brand H&M has collaborated with the Tokyo-based independent luxury label TOGA to launch a special collection comprising reimagining of TOGA’s archival hits for men and women, given contemporary twists.
The TOGA ARCHIVES x H&M collection will be available worldwide in selected stores and at hm.com from September 2.
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For women, the collection includes classic tailoring in navy, grey and black features dashes of eccentricity, such as bead embellished pockets or silk scarf cape detailing.
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It also includes dresses and skirts in bold floral and gingham prints pair cleverly with deconstructed knitwear are also included.
For men, there are eye-catching scarf prints appear in reversible bomber jackets, on loungewear and on a hybridised trench coat, alongside reworked sweaters and shirts.
Yasuko Furuta, founder and creative director of TOGA, says: “Fashion is a great way to express your interests immediately and non-verbally. It’s much faster than a conversation about the artwork you are interested in, or the music or books that you like.”
When I first launched TOGA, I wanted to make clothes for people who are filled with curiosity and who are unafraid of change. With this collection for H&M, I am excited that a broader range of people will be able to discover and enjoy TOGA designs.”
Ann-Sofie Johansson, Creative advisor at H&M, said: “At H&M, we have always admired Yasuko Furuta for imbuing her clothes with a very strong sense of personality. She enjoys the challenge that comes with creating an avant-garde look that is also easy to wear.
It was a pleasure to spend time with her and her team, being inspired by designs from the TOGA archive. I can’t wait to see how customers all over the world style these playful but cool pieces, particularly the sensual TOGA signature cut-outs.”
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