Juris Bruvers is a social media influencer, entrepreneur, and online marketer who is known for his personal branding skills. He was also named as one of the rising young influencers of the current time. Juris gives branding tips to individuals and businesses and helps them build a concrete presence over the web.

Entrepreneurs might fail before they even begin. The task of starting a business is just too enormous. Other entrepreneurs might fail within the first few weeks or months. Some entrepreneurs fail within the first couple of years, says Juris.

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Failure, for entrepreneurs, is inevitable. This might come in the form of small losses, like losing an important deal to a competitor, or in big ones, like being unable to make payroll. The best entrepreneurs, however, are not defined by these failures but rather by how they deal with them. Navigating difficult situations both externally and internally is crucial to being a successful entrepreneur.

One has rightly said, “The Bridge of Success is built on the Pillars of Failures.” First of all, there is nothing like a real failure, failure is a stepping stone towards something bright, towards success. It is like, how will you taste success without tasting failures or hurdles, says Juris.

Successful entrepreneurs have a positive mindset; they always see the good in every negative situation and failure. They do not say to themselves, “I am a failure”, rather they find ways of turning a failure to be a massive success. And that is what sets them apart from failed entrepreneurs.  Juris suggests being prepared to fail. He says you do not have to come up with full contingency plans for any type of failure.

Although, being mentally prepared for failure and difficult times is critically important. If you have expectations that things are going to go perfectly according to plan, then, once they do not, those hard moments will be more difficult than you will expect.

Everyone knows the story of Thomas Edison, the inventor of the first commercial light bulb. As with most stories, the focus is on his success and not on his failures. While it makes sense to focus on the many important inventions he brought to mankind, it is as important to learn from his way of looking at life. Edison can be said to have brought light quite literally into the world but he also brought light in another way. And this other way is his stubbornness in the face of failure.

Knowing that it’s okay to fail is not all it takes. The next step is to learn from it. Learning from your own mistakes is wise. But it is wiser to learn from the mistakes of others. Research, read up until your brain is brimming with information. The next time, you can implement all that you have learned in your new venture. Put it up on your wall, so you never forget. And whatever you do, however, many times you have failed, pick yourself up and begin again. You can’t win if you take yourself out of the game. The basic driving force behind success, therefore, is the biggest cliché of all time – ‘Never Give Up.’

Thomas Edison was never appreciated for the work and learnings earlier, which might give a person an impression that he has failed in his goals or mission. In fact, they say, he has always thanked and acknowledged the people around him, as he strongly believed in, what he was discovering was beneficial for all.

He may have failed several times during his experiment, but was always charged up with a ray of hope for something good that will come out as a result. He always thought failures were learnings and every time he was stuck with his experiments, he learned something or the other that led him towards developing a bulb, developing electricity. This is what one needs to comprehend while handling the business.