“You don’t need a million followers (on social media) to make a million dollars,” says Bobby Craig, a successful entrepreneur, and branding and marketing expert. He believes that everything is achievable in this world through branding and marketing if you have good content. With this approach, the businessman is coming to India to mark the beginning of his Bollywood journey.

Bobby Craig is all geared up for a Bollywood stint as a producer and will soon be seen working with some renowned names of the Hindi film industry. His trust in the content can easily be judged by his quote – “Content is where I expect much of the ‘real money’ will be made on the internet.”

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Born in Spanish Town in Jamaica, he has been living in the United States ever since he was 7. He has been into entrepreneurship since he was in the 11th grade. Then, a book helped him change his vision of life.

“The book I read played an instrumental role in shaping my life. I never looked back after reading this book. I have been analyzing the trends of the market and can easily see the number of growth opportunities available in Bollywood. Hence, I decided to make a move to India and face some new challenges here,” said Craig.

“I am in talks with some big names of the industry and this seems like a good team is shaping up to come up with a product which will touch the hearts of the audience,” he added.

Bobby Craig loves reading books, research, videography, blogging, and traveling to various countries to get a sense of new cultures. He began his career in social branding and marketing back in 2008 when MySpace was a huge social platform. At that time, he closely monitored user trends there and developed social strategies that helped his customers get benefited on these platforms.

He later founded Digital Strategy Company which has helped various companies and influencers. He guides them to position their brand for success through measured data. “Marketing is an ever-evolving field and my team of experts keeps a close watch on every trend and has the ability to track it even before it gets viral,” he says.