Prime Minister Narendra Modi launched the ‘Jal Shakti Abhiyan: Catch the Rain’ campaign on World Water Day, i.e. today via video conferencing. A Memorandum of Agreement was signed between the Union Minister of Jal Shakti and the Chief Ministers of Madhya Pradesh and Uttar Pradesh to implement the Ken Betwa Link Project, the first project of the National Perspective Plan for interlinking of rivers, in the presence of the Prime Minister.

The Prime Minister also interacted with sarpanches and ward panches in Rajasthan, Uttarakhand, Karnataka, Maharashtra and Gujarat.

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Speaking on the occasion, the Prime Minister said on International Water Day, a major step has also been taken for the Ken-Betwa Link Canal along with the introduction of the Catch The Rain campaign. He added this agreement is important to realize Atal Ji’s dream in the interest of millions of families of Uttar Pradesh and Madhya Pradesh. He said rapid development is not possible without water security and effective water management. He added that the vision of India’s development and India’s self-reliance is dependent on our water sources and our Water Connectivity.

The Prime Minister noted that the challenge of the water crisis is increasing equally with India’s development. He said it is the responsibility of the present generation of the country to fulfill its responsibility for the generations to come. He asserted that the government has made water governance a priority in its policies and decisions.

The Prime Minister pointed out that the better India manages rainwater, the lesser the country’s dependence on groundwater. Therefore, the success of campaigns like ‘Catch the Rain’ is very important. He noted that both urban and rural areas have been included in the Jal Shakti Abhiyan. He called upon to step up water conservation efforts in the days leading up to Monsoon. Emphasizing the importance of sarpanches and DMs/DCs, The Prime Minister said that the ‘Jal Shapath’ which is being organized all over the country should become everybody’s pledge and second nature. He said when our nature changes with respect to water, nature will also support us.