Currently in its alpha phase, this innovative tool allows sellers to generate a unique QR code that customers can scan using an ONDC-registered buyer app.
Photo: ONDC (@ONDC_Official)
The Open Network for Digital Commerce (ONDC), the e-commerce initiative from DPIIT, Ministry of Commerce and Industry, on Tuesday unveiled its interoperable QR code, set to transform the e-commerce landscape and empower every seller, from local artisans to neighborhood shopkeepers.
Currently in its alpha phase, this innovative tool allows sellers to generate a unique QR code that customers can scan using an ONDC-registered buyer app, and soon expanding across the entire network after initial testing.
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T Koshy, MD & CEO of ONDC said now, every seller has the power to reach customers digitally, just like the e-commerce giants. It is a massive leap towards an open, inclusive, and democratised digital marketplace, he said.
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Sellers can display their QR codes anywhere—on storefronts, products, marketing materials, or social media—instantly connecting with customers both offline and online. For consumers, it means unparalleled convenience: a quick scan with any QR scanner app or ONDC Buyer Apps links them directly to the seller’s online store through their preferred buyer app.
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