The Odisha Pavilion depicting models of colourful terracotta artefacts in red brick design presents an attractive and aesthetic look to the visitors. Terracotta models at the main entrance depicting rural life and culture of India stand out from the other pavilions.

In sync with the mantra of ‘Vocal for Local, Local to Global,’ the Odisha Pavilion at Hall No. 4, Pragati Maidan, has been designed and decorated highlighting various initiatives of the Government of Odisha in this regard. The pavilion displays several products that have been manufactured by women artisans from rural Odisha.

Several sales and display counters have been opened separately in the Odisha Pavilion at IITF-2022. The Directorate of Textiles and Handlooms and the Directorate of Handicrafts and Cottage Industries have their stalls in the sales area where various products are being sold.

Textiles, handicrafts and Tussar products and their counters are being thronged by visitors. Sambalpuri sarees, applique, coir toys, ornamental jewellery, dhokra casting, papier mache, silver zardozi wooden crafts, lac crafts, wooden toys, tribal ornaments, paintings, pattachitra (art on palm leaves), etc, attracting a good number of visitors.

Some of the stalls are showcasing live demonstrations of making various products by skilled artisans. Five stalls have been earmarked for startups to showcase their innovations. Barryflow Labs, Carbon Out Techcon Pvt Ltd, Craftindica, Larkey Health Care Pvt Ltd,  Yoobbel Technology, etc., have staff at their stall to explain their products to the visitors.

The Government of Odisha has launched a special program for the promotion of millets in the tribal areas of Odisha. The state is reviving bajra from fields to plates not only in tribal homes, but also to the dishes we eat in our homes.

Millet is rich in protein, fiber and minerals and is good for health as it helps in reducing the risk of diabetes, high blood pressure, heart and other health problems. November 10 has been declared as the ‘Bajra Day’. The outlets opened at IITF-2022 have several products made from millets for immediate consumption.