With the aim to foster youth-oriented activities and consolidate them into a coordinated platform for the socio-economic development of the state’s youth, the BJP Government in Madhya Pradesh has granted in-principle approval for the launch of the ‘Swami Vivekananda Yuva Shakti Mission’ in the state.

The decision to this effect was taken at the meeting of the state cabinet, presided by Chief Minister Dr Mohan Yadav at the State Secretariat in Bhopal on Tuesday.

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During the 2024 Independence Day celebrations, the Chief Minister had announced the implementation of four key missions in the state, which include ‘Annadaata (Kisan) Kalyan’, ‘Yuva Shakti’, ‘Nari Shakti’ and ‘Garib Kalyan’.

Aligned with the CM’s vision, the ‘Swami Vivekananda Yuva Shakti Mission’ aims to create a partnership platform to coordinate youth-oriented activities, fostering the state’s holistic development.

The mission will officially be launched on 12 January, commemorating Swami Vivekananda’s birth anniversary (Youth Day).

Its primary objectives are to build self-confidence among the youth, enhance skills and prepare them for competitive challenges and promote activities that develop and showcase their talents. The mission focuses on three main components – Dialogue, Ability and Prosperity, designed to ensure a holistic approach to empowering the youth.

The ‘Swami Vivekananda Yuva Shakti Mission’ has outlined three key goals to empower the youth. The first goal is to ensure that the income level of every youth meets or exceeds the rate of a minimum-skilled category worker. The second is striving to ensure that every youth completes education up to Class 12. This goal will be achieved in class 10th by the year 2028 and in class 12th by the year 2030. The third goal is to encourage youth participation in social initiatives for the betterment of society. The mission aims for 70 per cent participation by the year 2030.

In another decision to strengthen the cooperative system and expand the reach of the ‘Sanchi’ brand under the Animal Husbandry and Dairy Department, the Cabinet approved a collaboration agreement between the MP State Co-operative Dairy Federation Ltd, associated milk unions, and the National Dairy Development Board (NDDB). This initiative aims to double the income of milk producers in Madhya Pradesh and promote milk production.

Under the collaboration agreement between the MP State Co-operative and the NDDB, collection centres will be established in every Gram Panchayat to ensure fair pricing for milk producers. Milk unions’ processing capacity will be expanded.

Approximately Rs 1,500 crore will be invested over the next five years. The number of milk committees will increase from 6,000 to 9,000. Daily milk collection will grow from 10.5 lakh litres to 20 lakh litres.

Annual income for milk producers is targeted to rise from Rs 1,700 crore to Rs 3,500 crore. Efforts will be made to promote the ‘Sanchi’ brand at the national level.