Prime Minister Narendra Modi’s ‘Kurta-Jacket’ combo has become the latest fad among youngsters with over 1,400 pieces being sold daily from seven khadi outlets.

Khadi India had launched a range of ‘Modi Jackets’ and ‘Modi Kurtas’ at its flagship store at Connaught Place in New Delhi on September 17 to commemorate the prime minister’s birthday.

KVIC Chairman V K Saxena told PTI that it plans to introduce the ‘Modi Kurta-Jacket’ range in more outlets pan-India gradually, after it became a hot selling outfit.

The Connaught Place store recorded a total sale of Rs 14.76 crore in October 2018, registering a jump of 34.71 per cent from the year-ago month.

“The response of Modi Jackets and Kurtas can be understood that at least 200 pieces are being sold on an average daily at each of the seven khadi India outlets across the nation, including Delhi, Kolkata, Jaipur, Jodhpur, Bhopal, Mumbai and Ernakulam,” Saxena said.

He observed that the prime minister’s clarion call for adopting khadi has created mass awareness about the indigenous fabric, thereby increasing its popularity, especially among the youth.

Earlier, PM Modi had gifted some Modi jackets to South Korean President Moon Jae-in.

Last week on Wednesday, Moon Jae-in had thanked PM Modi for sending him Modi jackets.

Moon uploaded photos of him wearing the jackets in a Twitter posting, saying they “fit great”.

“This is a Modi jacket modified from a traditional Indian outfit so that it can be worn with ease in South Korea too,” Moon said in the message cited by Yonhap news agency.

“During my visit to India, I told Prime Minister Modi that what he was wearing looked great and he sent me some exactly my size. I thank him for his great kindness.”

Moon made a state visit to India in July.

In the message, Moon also congratulated PM Modi on his selection as winner of this year’s Seoul Peace Prize in recognition of his contribution to world peace through his economic vision.

Moon said he was impressed by the Korean language thank you message that Modi sent via Twitter after being selected as the prize winner.

(With PTI inputs)