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To catalyze youth action for climate change as a build-up to World Environment Day on 5 June, Union Minister for Environment Bhupender Yadav on Monday launched a mobile application, called “Meri LiFE” (My life).
This app is inspired by the concept of LiFE, envisioned by the Prime Minister at COP 26, which emphasises mindful and deliberate utilization instead of mindless and wasteful consumption.
Speaking on the occasion, Yadav said this app will showcase the power of citizens, especially young people in saving the environment. He also mentioned that through this app, simple actions in daily lives can have a larger climate impact. The minister expressed hope that the portal and app together drive a national movement for LiFE.
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Mission LiFE (Lifestyle for Environment) was launched by The Prime Minister on 20 October 2022 at Kevadia, Gujarat and focuses on bringing about behaviour changes in individuals through simple easy-to do actions.
The Ministry of Environment, Forest and Climate Change is the nodal ministry for national-level coordination and implementation of Mission LiFE. As part of their implementation efforts, the ministry has mobilised central ministries, state governments, institutions, and private organisations to align their activities with LiFE and spread awareness about the sustainable actions that individuals can undertake.
In order to further catalyze pan-India advocacy and awareness about LiFE, a month-long mass mobilisation drive is currently underway and will culminate on 5 June in a mega celebration of World Environment Day.
The Ministry has developed two dedicated portals for LiFE, in order to create a structured reporting format that can track the progress being made on LiFE. The Mission LiFE Portal (missionlife-moefcc.nic.in) is open access and can be used to download the 100+ creatives, videos, and knowledge materials that have been developed by the ministry for LiFE. The Meri LiFE Portal (merilife.org) has been developed for ministries and institutions to upload event reports and capture the progress of the mass mobilisation drive.
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