18 KMC wards stare at water crisis on Saturday
Residents living in 18 wards of Kolkata Municipal Corporation could face water scarcity for a few hours this Saturday.
India’s water shortage has the most effect on the women in drought-prone regions who have to travel long distances to fetch water, consuming a lot of time and effort.
To make the life of these villagers a little easier FlowGuard Plus has launched the #ShareALitre initiative this World Water Day where they will be providing water wheels and water purifiers to these villagers who lack access to safe drinking water.
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In order to create awareness among its fans about the water shortage issues faced by their lesser fortunate citizens, FlowGuard Plus has created a special microsite where users can virtually #ShareALitre of water.
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To drive users to the microsite, the brand has crafted a series of posts on its social channels.
FlowGuard Plus has partnered with Project Chirag to facilitate the delivery of water to the villagers in drought-prone areas. The #ShareALitre initiative is also supported by Why Waste? Foundation
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