India is commonly known for its epithet — the land of endless opportunities. The service sector is burgeoning at the increasing pace and accommodating major chunk of populace who draw their livelihood from various prospects offered in the private organisations, encompassing IT and corporate sector. The  demand for blue collared jobs remains an all time high and will continue to grow in the coming years.

This can be transpired to the emergence of start-ups and morphed into e-retail culture, across length and breadth of the nation attracting a high amount of interest around it. The millennial, coming majorly from rural and middle class background are constantly hunting for menial jobs with easy dispensable cash. Hence, the dawn of India’s latest favourite occupation is the e-commerce dispatcher.

The aspiration for a rapid, city life paired with agility to work-hard and sustain is what urges these young people to pick up such jobs with the veracity of a magnet to make their name in the service industry. Here are a few more reasons why blue-collared jobs are most coveted:

Flexibility: Working on the perquisites of human development, flexibility on cushy spaces is what everyone desires. Yet, while most of the entrants have reclined themselves to the bottlenecks of a nine to five job, the millennial prefer the freedom to choose, present in most blue collared jobs. The flexibility of pay and timings are known to boost effectiveness and induce loyalty, throughout ranks.

A sense of mission: Idea is important to build upon and achieve desired results, irrespective of the roles that one plays in an organisation. Most of the bigger corporation have a larger berth opening for the new entrants, attracting the millennial into taking up the posts. Organisational goals are formulated with brand name infusing new fresh blood to an age old practices. Also, new fangled start-ups come with engaging visions that attract the standard of living most millennial aspire to have.

Clear communication: From recognition for a job well done to posting weekly schedules well in advance, clear communication in blue collared jobs authenticates the efforts of the millennial, contributing to a positive work environment. There is a greater amount of clarity and lucidity that most of the millennial prefer, when in a blue collared job, while corporate jobs usually come with a great deal of stress and complexity, which most of the youth avoid.

Training opportunities: India’s education system is framed for academics centric, to accelerate in academic fields, yet the need to develop vocational skill is lacking. As most blue-collared jobs are site based, this provides a golden chance to develop the employee skills and fill talent gaps. Often, millennial view blue collared jobs as training grounds and stick to that arena for a year or two to gather experience, before venturing into the corporate world.

Offering extra perks: Blue- collared jobs are known for their incentives and benefits, owing to the low packages. As businesses can’t afford to pay higher emoluments, they offer some extra impetus by incentivising work to make up the difference. Also, presence of labour unions ensures that a preferential treatment always remains. Employee discount on products and services or a bonus programme for top performers are as prominent in low profile jobs as much as corporate, attracting millennial in troves. Blue-collar positions may not seem enchanting, but fostering a pleasant work environment and creating opportunities for growth will go a long way in attracting talents.

(The writer is founder, KaamKaaj.com)