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Usher recalls bidding war for Justin Bieber over Justin Timberlake

Usher reminisces about a bidding war with Justin Timberlake over signing Justin Bieber in the late 2000s, revealing the behind-the-scenes drama of the music industry.

Usher recalls bidding war for Justin Bieber over Justin Timberlake

Usher and the Justins!

Usher, the acclaimed singer behind hits like “Yeah!”, recently opened up about a surprising revelation involving two other famous Justins – Timberlake and Bieber. In a candid interview with People magazine, Usher reminisced about a pivotal moment in the late 2000s when he found himself engaged in a bidding war with Justin Timberlake over a fresh-faced Justin Bieber.

At the time, Usher was already a heavyweight in the music industry, while Bieber was just a young kid of 4 or 5 years old. Reflecting on that moment, Usher recalled how he was introduced to Bieber and his manager, Scooter Braun, shortly after the success of his album “Confessions.” Determined to bring Bieber into his fold, Usher made Braun an offer he couldn’t refuse, sparking a fierce competition between himself and Timberlake.

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Also Read: Usher wows crowd with Super Bowl halftime show

Ultimately, Bieber chose to sign with Usher and Braun’s joint record label, Raymond Braun Media Group, in 2008. This decision marked the beginning of Bieber’s meteoric rise to stardom, with Usher playing a crucial role in shaping his career. Despite initial hesitations from Braun and Bieber himself, Usher’s unwavering passion and support convinced them to take the leap.

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Over the years, Bieber has become one of the most recognizable names in the music industry, earning multiple Grammy wins and nominations. Despite their shared success, Usher has yet to collaborate with Timberlake, despite numerous attempts to make it happen. However, with both artists having performed at the Super Bowl halftime show, there may be hope for a future collaboration.

Usher expressed admiration for Justin Timberlake’s talent and legacy, acknowledging his desire to work together someday. Meanwhile, Bieber, who recently made headlines for selling his back catalogue for a staggering $200 million, continues to defend his mentor, Scooter Braun, amidst industry controversies.

In essence, Usher’s revelation offers a glimpse into the behind-the-scenes machinations of the music industry and the pivotal role he played in shaping the careers of budding artists like Justin Bieber. As for the potential collaboration between Usher and Timberlake, only time will tell if these two iconic Justins will join forces to create musical magic.

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