Filmmaker Shaad Ali, whose last three directorial ventures Jhoom Barabar Jhoom, Kill Dil and OK Jaanu didnt perform well at the box office, says today people look forward to stronger word of mouth during the release of a film.

Ali is currently directing Soorma — a biopic on former Indian hockey captain Sandeep Singh.

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“‘Jhoom Barabar Jhoom’ was something that we knew can go north or south and it went south. We knew that we are taking a chance with a musical film. Then in ‘Kill Dil’, I found during the editing process that something was wrong. There was something wrong with the balance of the screenplay,” Ali said on Friday.

“I don’t know what went wrong with ‘OK Jaanu’. I thought everything was ok about that film. Then the reaction to that film was also ok only. Nothing special happened with it. It was a nice cute film. Today people want a stronger word of mouth. Maybe they didn’t hear strong word of mouth for that film,” he added.

Ali, who has also directed hit films like Saathiya and Bunty Aur Babli, is trying his hands in biopics for the first time.

Asked whether he has taken any cinematic liberties while directing Diljit Dosanjh and Taapsee Pannu in Soorma?

“Biopic as a genre has very broad framework. First thing is that one gets always attracted towards the story that has to be told. Your intention with biopics is to stay true to the story.

“But, sometimes what happens is that while telling a story from one point to another, you get stuck and then you need to bridge it with something (fictional). Nobody has intentions of showing a totally fictional world. Those who do that, I don’t think those films work at the box office,” Ali said.

Ali shared he is getting support from Sandeep Singh and his family on “day-to-day basis” for the film.

“I am approaching this film as a human story. I am telling Sandeep Singh’s story through this film and not focusing on hockey. That’s not my interest area. Everything in this will be untold. Who knows Sandeep Singh’s life totally? Even I didn’t know much about his life,” he said.

The director is even finding it easy to work with real life hockey players including Sandeep’s brother Bikramjeet Singh.

“It’s the easiest thing (to work with hockey players) as they do it real. If I would have taken actors, then I would have died as they would not have been able to act and play hockey at the same time. We are able to work as we have real players on field. Even Diljit has become professional now,” Ali said.

“Diljit looks the most correct and honest (actor) for Sandeep’s role. He didn’t have to work on his accent and his look to keep it real. Diljit fits the bill,” he added.

The film will feature actor Angad Bedi as Bikramjeet, who himself will be seen doing a cameo appearance as a member of the Pakistani hockey team.

Soorma will release in July next year.