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Why Deepika Padukone missed Project K launch at San Diego Comic-Con

Deepika Padukone missed the grand unveiling of her upcoming mega-budget film, Kalki 2898 AD, at the very popular San Diego Comic-Con event on July 20th.

Why Deepika Padukone missed Project K launch at San Diego Comic-Con

(Instagram / @deepikapadukone)

Deepika Padukone missed the grand unveiling of her upcoming mega-budget film, Kalki 2898 AD, at the very popular San Diego Comic-Con event on July 20th. The movie was the first-ever Indian movie to grace such a prestigious platform.

According to some international portals and reliable insiders, Deepika adhered to the guidelines set by SAG-AFTRA, the Screen Actors Guild – American Federation of Television and Radio Artists, of which she is a member. The strike initiated by SAG-AFTRA against studios and streaming services last week has led to stringent regulations for its members, including actors like Deepika. Among these guidelines is the prohibition of providing promotional or publicity services, which encompasses appearances at conventions like San Diego Comic-Con. Thus, in compliance with the union’s membership regulations, Deepika Padukone missed the event.

The ongoing SAG-AFTRA strike is not only affecting actors in films and TV shows but also has an impact on over 160,000 members from various fields of the entertainment industry in general, including video game performers, radio presenters, models, and YouTube influencers. As part of the strike guidelines, members are not allowed to participate in tours to promote films or attend festivals, premieres, or award shows. Many have speculated that this move might turn against the promotional venture.

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Kalki 2898 AD, which was previously called Project K, will release in 2024. Apart from Deepika, the movie stars Prabhas, Kamal Haasan, Amitabh Bachchan, Sashwata Chaterjee, and Disha Patani. It has generated tremendous anticipation among audiences worldwide.

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