Vinod Kapri’s upcoming film, Pihu, is beyond the horror you have ever witnessed on the screen or would have even imagined. The filmmaker decided to work on the heartrending real story of a child’s survival instincts in an empty house where her mother is lying dead.

The trailer of the film, released recently, is uncomfortable to say the least. Pihu, the protagonist of the film, is a two-year-old girl who is left alone in an empty house after the sudden demise of her mother. The little girl does everything from locking herself up in the refrigerator to climbing up the railings of the balcony. The film captures every possible nightmare a parent could imagine.

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Now, the makers have picked up a more freakish strategy to promote their film. People are randomly getting calls from a girl child wailing on the other side who hangs up without saying anything. The receiver, on expected lines, calls back and then a message pops up with a link to the trailer of Pihu.  

Though it seems to be a unique marketing strategy, it hasn’t gone down well with those receiving such a call.

A few people took to Twitter and shared their views on which they said a “horrible idea”.

On 26 October, Journalist Sudhir Srinivasan took to Twitter and wrote, “Got a call from an anonymous number. A baby wailed about her mother and dad and hung up. Disturbed, I tried calling back in vain. Got a message with a link to help the child. A link, as it turns out, of #Pihu’s trailer. A horrible idea, a disgusting invasion of privacy.”

Got a call from an anonymous number. A baby wailed about her mother and dad, and hung up. Disturbed, I tried calling back in vain. Got a message with a link to help the child. A link, as it turns out, of #Pihu‘s trailer. A horrible idea, a disgusting invasion of privacy.

— Sudhir Srinivasan (@sudhirsrinivasn) October 26, 2018

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Here are some other reactions:

Disgusting way of promoting a movie. Pls stop this ! #PIHU https://t.co/bhPDVfAOfb

— Balaji Duraisamy (@balajidtweets) October 27, 2018

I’m not sure how cool is this promotional gimmick #Pihu pic.twitter.com/la85cofWW2

— Rashma Shetty Bali (@rashmashetty13) October 27, 2018

This is the worst movie promotion I have ever heard. Saw the trailer few days back, personally i feel it’s so terrifying because I have a niece of same age..! #Pihu https://t.co/TBCJFd4Q1Y

— Badhrinath.K (@Badhrinath_K) October 27, 2018

Someone is going to get fired. #Pihu #PihuTrailer https://t.co/67iXztRpi8

— ROHIT (@rohitraaj) October 27, 2018

This is SUCH a bad idea to promote a movie. #pihu https://t.co/l7ACUNfWeQ

— Aparna Jain (@Aparna) October 27, 2018

Seriously, after this why would I even watch this movie after what just did? #Pihu https://t.co/eNLGMTVpJe

— Venkat Srinivasan (@Venkythinks) October 26, 2018

Produced by Ronnie Screwvala and Siddharth Roy Kapur, Pihu is slated to release on 28 September.