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Netflix introduced mobile previews for iOS phones on Thursday. Users can now watch a quick trailer on their phones and make a watchlist for themselves.
“Mobile previews present members with a fun, simple, and easy way to learn about all the new content on Netflix — and find something great to watch even faster,” Netflix said in a statement, adding the feature would be available on Android soon.
Each preview, about 30 seconds long, is available in a vertical format – no need to turn your phone.
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The previews are presented like a slideshow. If you like something, you can tap ‘play’ or ‘add to your list’. Swipe to the next preview, if you don’t like it.
“Mobile previews load very quickly, are personalized to your specific tastes, and are easy to use. We hope you like using this new feature and that mobile previews help you find your next favorite show,” Cameron Johnson, Director of Product Innovation, said in the statement.
Netflix had introduced video previews — specially designed video synopses of its shows — for TV viewers in December 2016.
It had claimed the previews helped viewers browse less and watch more.
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