Taxing gatekeepers~I
By 2016-17, Facebook had designed a business model that aimed at maximising the ‘user engagement’, that is how much time users spent on their platform, and started collecting data on what they liked and shared.
Meta-owned WhatsApp is reportedly testing a new “quick action bar” feature on its Business app for Android, which will let users “quickly perform different actions”.
According to WABetaInfo, a new icon may now appear above the microphone button, allowing the app to display a new quick action bar above the chat bar, allowing users to perform various actions quickly and easily. With this feature, users can promptly create orders, access their quick replies, and easily send products from their catalogue.
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“This update aims to improve and simplify the process of interacting with customers, ensuring that these key features are always visible, saving the business time and effort when interacting with the app,” the report said.
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Currently, the quick action bar feature is available to some beta testers who install the latest versions of WhatsApp Business beta for Android, and it will roll out to more people over the coming days, the report added.
Last month, Meta Founder and CEO Mark Zuckerberg announced a new feature in India that will allow WhatsApp users to pay businesses using a variety of payment options, including all supported UPI apps, debit and credit cards, and more.
The company partnered with online payment solutions provider PayU and Bengaluru-based Razorpay to add support for payments via credit and debit cards, net banking and all UPI apps in India.
The company first introduced the payments service in Brazil and Singapore.
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