Rani Mukerji shares how husband Aditya Chopra navigated box office setbacks post-pandemic, opting for theatrical releases despite tempting OTT offers.
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Rani Mukerji recently shared a glimpse into the behind-the-scenes struggles faced by her husband, renowned filmmaker Aditya Chopra, during the challenging times post-pandemic. Speaking at the FICCI Frames 2024 event, Mukerji recounted the trying period when all of Chopra’s films under the Yash Raj Films banner experienced a commercial setback at the box office.
In a candid conversation, Mukerji highlighted the profound impact of the pandemic on the film industry, particularly the shift in audience preferences. She expressed admiration for Chopra’s unwavering determination and resilience in the face of adversity. Despite the tempting offers to release their films on OTT platforms, Chopra remained steadfast in his commitment to the theatrical experience.
Mukerji recalled how Chopra remained calm and composed amidst the pressure, prioritizing the audience’s enjoyment in theaters over short-term gains. Despite facing significant financial implications, Chopra chose to hold out for a theatrical release, refusing lucrative offers from OTT platforms. However, upon their theatrical release, the films met an unexpected fate – they all flopped.
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Reflecting on this tumultuous period, Mukerji emphasized the rapid transformation in audience behavior surrounding content consumption, both during and after the pandemic. The sudden shift in viewing habits presented unforeseen challenges for filmmakers, requiring them to adapt and innovate to meet evolving audience expectations.
Amidst the setbacks, Mukerji acknowledged the pivotal role played by the blockbuster success of “Pathaan,” which breathed new life into their endeavors. The triumph of “Pathaan” marked a turning point, revitalizing their spirits and reaffirming their faith in the power of cinema.
Through her heartfelt account, Rani Mukerji offered a glimpse into the resilience and determination of Aditya Chopra, whose steadfast commitment to the theatrical experience amidst adversity ultimately paved the way for triumph in the face of adversity.
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